Coach Lissa
A high-performance coaching website for HYROX training and women's health.
Overview
A professional coaching website for Melissa Hruska (Coach Lissa), a Boston Marathon finisher, Ironman competitor, and NASM-certified personal trainer specializing in HYROX training and women's health. The site serves as both a portfolio of her athletic credentials and a conversion funnel for online coaching, in-person HYROX group training, and 1-on-1 sessions.
Target Audience
Primary audience: HYROX competitors, marathon runners, and endurance athletes in the Madison/Verona, WI area and nationally through online coaching. Secondary audience: Women athletes aged 35+ seeking evidence-based strength training with specialized focus on perimenopausal and menopausal fitness.
Technical Implementation
- Astro + Tailwind CSS – Lightning-fast static site generation with utility-first styling for optimal performance and maintainability
- Cloudflare Pages – Edge deployment for instant global delivery and automatic HTTPS
- PagesCMS – Git-based headless CMS providing Coach Lissa with a simple content editing interface without sacrificing performance
- Umami Analytics – Privacy-friendly web analytics, ad tracking prevention, and site monitoring with session replay
- Structured data (JSON-LD) – Comprehensive schema markup for enhanced SEO and rich search results
Results
Delivers a high-converting website that positions Coach Lissa as a credible authority in women's fitness and HYROX training. The tech stack prioritizes speed, maintainability, and user privacy while providing Coach Lissa with the tools to manage content independently.
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