ConnectIN Coaching
A personalized strength, nutrition, and run coaching website for a Madison, WI-based NASM-certified trainer.
Overview
A professional coaching website for Shannon, an NASM Certified Trainer and UESCA Certified Running Coach based in Madison, Wisconsin. Named after connectin (titin) — the largest protein in the human body — the brand reflects a science-backed approach to movement and performance. The site serves as both a credential showcase and a conversion funnel for personal training, run coaching, and online body recomposition programs.
Target Audience
Primary audience: individuals seeking personalized strength development, body recomposition, or running event preparation (5K through marathon). Secondary audience: clients needing functional movement correction and injury prevention — people who want purposeful, fully custom programming rather than generic templates.
Technical Implementation
- Astro + Tailwind CSS – Lightning-fast static site generation with utility-first styling for optimal performance and maintainability
- Cloudflare Workers – Edge-deployed for instant global delivery, zero cold starts, and automatic HTTPS
- PagesCMS – Git-based headless CMS providing Coach Lissa with a simple content editing interface without sacrificing performance
- Structured data (JSON-LD) – Comprehensive schema markup for enhanced SEO and rich search results
Results
Delivers a high-converting website that positions ConnectIN Coaching as a credible, science-driven alternative to generic fitness programs. The site clearly communicates Shannon's dual certifications and "100% custom programs" differentiator, guiding prospective clients from first impression to complimentary consultation.
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